South West Bike Builders

Fulcrum Racing Zero Carbon wheels now come in a disc brake version! These are a light (1450gms) and stiff wheelset - a mix of carbon rims with aluminium spokes create a brilliant blend of speed and durability 😀 Wheelsets from £1,899

The SCOTT Plasma was designed to not only be aerodynamically sound, but also to be faster WITH a moving rider on it than without. With European and World Championships to its name, it is safe to say that the Plasma  is a cut above the rest. Next level adjustability, fuel storage and integration make the Plasma  not just a bike, but rather a well-oiled machine with one intention and one intention only- the top step. Frameset £4,299 Complete bike from £6,999

A new version of the ever popular SuperSix Evo was launched this week! Although the main focus for the latest version was on aerodynamics and comfort, they have maintained the low weight and handling it has always been renowned for 😀 Standard version comes with rim brakes (from £1,999) or disc brakes (from £2,299) The Hi-Mod version just comes with disc brakes (from £3,999)

Forecast today is scorchio! If you're riding out, then a pair of these new Shimano glasses will be just the ticket 😀 Price £139

The Bolide TR+ is their fastest TT/Tri bike ever. Without the constraints of UCI regulations, Pinarello have been able to just think about aerodynamics and speed over everything else! Cameron Wurf has already race proven this machine, by setting the fastest ever bike leg at Kona!!! Frameset £8,999 Complete bikes from £12,999

There are still a few odd sizes and colours available in the SL5! Complete bikes from £2,999

With the Synapse, you get the performance of the SuperSix Evo but the well balanced handling and comfort for those longer days in the saddle! Frameset price £2,499 Complete bikes from  £3,999

Clavicula Sine Exceptione — No rule without exception! This is the best full-carbon crank with integrated carbon axle on the market today. In development, THM focused on optimizing its geometrical and structural definition, based on a precise analysis of load paths. As a result, it is extraordinarily stiff in all planes, exactly what’s required for loss-free power transmission. They are particularly proud of the patented connection between left-hand crank and axle — THM is the first to successfully produce a carbon-to-carbon interface at the heart of the bicycle drive train. Aligning the fibers of the external and internal splines reduces wear to near zero and eliminates noise. And, of course, it’s lighter, 293 g with spider 😮 Crankset from  £1,130

You get the same performance as SRAM Red but with a 300gm weight penalty - on the plus side it's £1,000 cheaper! SRAM Force eTap AXS groupset - £2,175 inc fitting SRAM Force eTap AXS Disc groupset - £2,280 inc fitting

The eeBrake is the ultimate brake from start to finish– a uniquely robust patented design developed and refined by relentless engineering, both at the computer and through real-life testing. Significantly lighter weight than that of its competitors, eeBrakes continue to set new standards by which all other high performance road brakes are judged. The supreme upgrade for performance oriented riders, a dramatically higher overall stiffness provides better modulation and more power. No detail has been overlooked, greater tyre clearance and tool-less pad centering make installation simple. ee Brakeset 170gms Campagnolo Super Record Brakeset 310gms Shimano Dura Ace Brakeset 325gms SRAM Red Brakeset 260gms Brakeset £660 

If you're building up a SuperLight bike, then don't dismiss the latest 1x groupset from Rotor It is considerably lighter than it's counterparts, weighing in at 1785gms!! Campagnolo Super Record 12 DB Groupset - 2300gms Shimano Dura Ace DB Groupset - 2200gms SRAM Red 22 HRD Groupset - 2150gms It comes with a greater range of gearing setups too - chainrings - 38t 40t 42t 44t 46t 48t 50t 52 54t - cassettes - 10/36 10/39 10/46 10/52 Standard groupset price - £2,299 Superlight groupset price - £2,999 Powermeter groupset price - £3,999 Groupset includes - shifters, brakes (calipers+rotors), crankset, bb, derailleur, chain, cassette, wheels

The new SLX Disc from Officine Mattio, is a truly lightweight racing machine - with the frame and forks weighing just 1200gms!! If the high mountains are your favourite playground, then this is the bike for you Custom colour + Custom geometry Frameset £5,999 Complete bikes from £7,999

The latest Campagnolo test bike is a Tifosi Mons SL with Super Record 12 speed grouppo and Bora WTO wheels!! Complete bike £8,999

The Cinelli XCR frame – welded from a custom drawn Columbus XCR tubeset – has been designed very simply to offer riders the purest and most direct experience of the cutting edge of steel cycling technology. The XCR stainless steel tubeset represents the most important step forward in performance steel bicycle technology of the last 25 years. XCR was the world’s first – and still today is the world’s only – cold drawn seamless stainless steel tubeset. It is made from a martensitic stainless alloy whose superior mechanical characteristics (in particular its Ultimate Tensile Strength and End Strength) allow for sub 1,5 kg frame weights and superior weight/stiffness ratios than either aluminum or titanium. Additionally the structure of the XCR’s martensitic steel is able to absorb vibrations noticeably more rapidly and uniformly than any austenitic steel, resulting in subtle but uniquely “zingy” ride quality. In order to exalt this technology, Cinelli’s XCR frame features the classic Cinel

For 2020, Scott's flagship model, the Addict RC, gets an aero overhaul! A totally integrated bar/cable setup at the front, a new even clamping seatpost/clamp arrangement, fixed mounts for disc brake calipers, means we should be getting close to the 6.8kgs UCI limit in standard SRAM eTap AXS spec 😀

The Ceramic Speed Oversized Pulley Wheels System has been proven to be the fastest pulley system in the world, providing energy savings starting from 2.4 watts over standard Shimano systems. The OSPW System for Shimano 9100/9150 and 8000 SS/8050 SS is an industry leading product, chosen by many of the world's leading cycling teams and professional triathlete's. Featuring a 13-tooth upper pulley wheel and a 19-tooth lower pulley wheel to provide absolute optimisation of the rear derailleur. The upper and lower oversized aluminium pulley wheels come fitted with either standard or coated CeramicSpeed Bearings. Prices start from £399

The latest incarnation of the S3 follows in the footsteps of the S5, with an integrated front end - slightly lighter than the previous version and more aero on the front, means better performance!! Limited Edition Frame module £2,899 Complete bikes from £3,999

The new Dogma F12 Disk owes a lot of its improved performance over the F10 Disk to the new integrated MOST Talon Ultra handlebar. TICR - Total Integrated Cable Routing With these new bars, it means there is now no cable visible on the handlebar - this in turn means there is 5% less aerodynamic drag than the previous bars! Dogma F12 Disk Frameset with Talon Ultra bars - £5,950 Complete bikes from £7,999

Darimo is a Spanish company, based in Valencia, specialising in making hand crafted carbon fibre bike parts If you want to shed some grams from your steed, without sacrificing performance, then their products will be just what you're after Their latest offering is the road stem - the 100mm version weighs in at just 73.6gms (130mm 81.9gms) - compared to the 100mm Deda Superleggero stem at 115gms! - that's over 40gms saved 😮 Price £349

For 2020, the SK Pininfarina gets yet another tweak - De Rosa are always striving for total aero!!

Wilier Zero SLR is an ultra-lightweight racing bike with disc brakes and fully integrated cables. Wilier Zero SLR encapsulates the most complex concepts of lightness and total integration in simple aesthetics. These are the features the most demanding cyclists seek in the most technologically advanced racing bikes: ultra lightweightedness, high-speed stability and control, braking performance, electronic transmission, high aerodynamics and full cable integration. (Frame weight 800gms - in medium size matt finish) Frameset price £4,499 Complete bikes from £6,999

The new Merak represents the total 'rasion d'etre' of De Rosa - a racer, a competitor, a winner! Merak was the model that won the 2000 World Road Race and now 20 years later, it is coming back in to the De Rosa product range! With its carbon frame, the Merak is suitable for all kinds of ride and ready for every challenge, from the highest competition to the most demanding granfondo.